High Times is the original voice in cannabis. We have been with you since 1974.
Founded by Thomas King Forçade, a notorious maverick in the marijuana space, High Times started as a counter-culture magazine. The now-legendary first cover, featuring a young woman holding a mushroom tantalizingly close to her lips, helped the issue sell out its initial print run of 10,000 copies.
Forçade’s Playboy for the cannabis community was an unexpected and immediate hit. Since then, we’ve dared to be the voice for the marijuana industry for the past 44 years. Today, High Times is the world’s leading source for daily cannabis news, weed information, and marijuana culture.
High Times is the voice of a community that's emerging from the underground, proudly expressing the values that span across all generations. At High Times, we do things a little differently. We're built on communities of passionate fans and now we want our business to reflect those feelings.
What we do
Founded in 1974
2016 Total Revenue
4 Locations - U.S.
2019 PROJECTED EVENTS
14 Locations - U.S. & International
High Times’ magazine, online platforms, and Cannabis Cup festivals represent our quintessential brand—a trailblazer for cannabis culture that many have turned to for support, education, and a way to connect with the community since 1974.
From cultivation to legalization, entertainment to culture, High Times has been the preeminent source for cannabis information since 1974.
Our events connect everyone from the Cannabis Cup enthusiast to advocates and policymakers at our new Business Summit conferences.
We are expanding our brand through mediums such as book publishing, video, television, music, comedy, and other specialty items.
The Cannabis Industry and Market Opportunity
We believe that we have strong economic prospects by virtue of the following dynamics of the industry and our competitive advantages.
EXPANDING LEGALIZATION OF CANNABIS
Despite a conservative political environment in Washington D.C., support for marijuana legalization appears to be rapidly outpacing opposition.
According to 2016 Gallup Poll, public support for the legalization of marijuana in the United States has soared from approximately 16% in 1974 to approximately 60% in 2016.
How We Generate Revenue
HIGHEST REGARDED NEWS SOURCE IN THE CANNABIS INDUSTRY
Due to our unique positioning in the cannabis space, we believe that considerable monetization opportunities present themselves in brand licensing and ecommerce.
We intend to leverage our brand and platform to showcase quality products as well as to companies who wish to grow and sell cannabis in states where the growing and dispensing of medical and/or recreational cannabis is permitted.
INCREASED NUMBER OF FESTIVALS, EVENTS AND COMPETITIONS
As Cannabis rules and regulations change throughout the United States, High Times’ vision is to aggressively expand our footprint domestically across the United States as well as internationally.
In 2018, the original projections call for at least 11 Cannabis Cup’s and more non-cup events then in the 2017.
EXPANDING OUR DIGITAL PUBLISHING FOOTPRINT
Given our subject matter expertise and long-standing domain authority, HighTimes.com is increasingly appearing at the top of search engine results for cannabis related information via Google and other search engines.
420.com is a new domain name and Internet website with the vision of becoming a leading seller of cannabis-related products. However, we do not intend to offer or sell cannabis on our HighTimes.com or our 420.com websites.